Feedback questions are a quick and incredibly easy way to gather all sorts of feedback about your product, website, or any other aspect of your company from your users. In no time you can create a survey and implement it on your website or in your app. The implementation is the easy part, but choosing the right questions can be very hard, especially if you know you won't be able to get the right feedback unless you ask the right questions.

That's why in this article we've outlined the 31 user experience feedback questions for you to pick and choose from.

Why are user experience feedback questions important?

But before showing you the questions, we need to tell you why are user experience feedback questions so important. Your customers' voice can be one of the most important tools in your company’s product development arsenal. They can help you create better, more positive experiences, while at the same time getting new business and product ideas and suggestions from your company's most important and valuable group of people - your users.

How to ask user experience feedback questions properly?

To properly ask user experience feedback questions, you need to pick the right time, open a conversation by asking questions that encourage a free-flowing response, and make sure to ask the right people the right questions.

After they've answered your questions, send them a personal note of thanks and follow up with them if you end up using their feedback in any way.


Now that we know what are user experience feedback questions, why are they so important and how to properly ask them, here are 31 of them to ask your customers.

31 user experience feedback questions

Without further ado, here are the 31 user experience feedback questions you can pick and choose from.

1. How did you first learn about our product?

This question can help evaluate your marketing and show you where your potential users are likely to find about your brand, which can help you determine where should you focus your marketing efforts. It is best you ask this question during or after the onboarding phase.

2. How likely is it that you could recommend our product to a friend or colleague?

This question can help you determine which areas of your product can be expanded or improved. You can ask it after onboarding the customer.

3. How does our product/website compare to a competitor’s product?

It helps you better see the strengths and weaknesses of your product. Make sure you pay attention to which competitor they choose. It is best to ask this question after a customer has been using your product for some time (at least 6 months).


4. What problems are you looking to solve with our product?

By knowing what problems are users looking to solve with your product, you can better decide which direction to choose in your product development process. You can ask this question after the onboarding process.

5. What do you find most frustrating about our product?

By asking users what currently frustrates them about your product, you can better investigate how your existing features can be improved. It is best you ask this question after a customer has been using your product for 6+ months.

6. How easy to use is our product?

This question is to investigate the usability of your product. You can also offer some options ranging from "Very Easy" to "Impossible to Use". Aim to ask this question after 3+ months of product use.


7. What features could you not live without?

You can easily identify which of your product's features are popular among your users and shift your attention to perfecting them. Ask it after the users have used your product for some time (3+ months).

8. What features could you live without?

This question can help you identify which features in your product aren't necessary. Ask it after the users have used your product for some time (3+ months).

9. What comes to your mind when thinking about our product?

By asking this question, you are able to capture the users' perception of your product. This can help your marketing message be more focused. You can ask users this question after they’ve been using your product for 6+ months.

10. What product would you use as an alternative if ours was no longer available?

This question helps you see what are your biggest strengths as well as exactly which of your competitors are your strongest competitors. You can ask this question after your users have been using your product for some time (6+ months).

11. What makes us stand out from the competition?

This question helps you see what are your advantages against competitors. You can ask this question after the onboarding phase.

12. Who can we learn from?

By asking this question, you can determine which of your competitors are doing something better than you. Ask users this question 6+ months after they’ve been using your product.

13. How would you describe our product in one sentence?

Another question that captures the users' perception of your product, which you can use to feed your marketing strategy. You can ask users this question after they've been using your product for 3+ months.

14. How can we improve the product? Send us your ideas and suggestions.

A great question for getting general user feedback with feature suggestions and ideas.

15. If you could change one thing about the product what would it be and why?

By asking this question you can see which parts of your product can be eliminated. Ask after 3+ months of product use.

16. How often do you use our product/website?

Answers to this question can help you determine the importance fo your product to the users. Ask after 6+ months of product use.

17. What is the most important feature you think we should add?

This question informs you about any shortages and weaknesses your product may have. Ask after 3+ months of product use.

18. What are the most frequent tasks you do using our product?

Answers to this question can help steer your product development process in a more focused direction. Asker after 6+ months of product use.

19. How visually appealing is our website?

A handy question to determine if your users like the way your product looks like. You can ask after 3+ months of product use.

20. How easy is it to navigate our website?

The better your navigation is, the easier it is for users to sign up for a product trial. Ask website visitors at any time.

21. What was your first impression when you entered the website?

By asking a more specific question about your website, you are able to better evaluate your website. Ask website visitors at any time.

22. What do you think about the story we tell through our website?

It could be a followup to the previous question. Answers can help you improve your marketing website.

23. Did you find the information you were looking for on our website?

Answers to this question can be useful for your marketing team and how they edit your website. Ask 2+ months after use.

24. What’s the ONE thing missing from our website?

It could be a followup to the previous question. It helps your marketing team determine what your users are missing from your website. Ask at any time.

25. When looking for this product, how likely are you to consider ours?

Answers to this question can help you determine how you stack up against your competitors. Ask after 3+ months of use.

26. What is the primary benefit that you have received from our product?

Answers to this question can be used to make your marketing message better. Ask after 3+ months of product use.

27. If you were unhappy with us what can we do to get you to come back?

This question could potentially recall users' affection with your product and answers could also help you find any customer issues. Ask after a customer has churned.

28. Is our pricing clear to you?

Most product companies have more than one subscription packages which could be confusing for some users. By asking users this question, you'll be able to better improve your pricing if it's needed.

29. How can we improve our pricing page?

A follow up to the previous question, it helps you better understand what your users don't understand about your pricing page. Ask 3+ months after use.

30. What stopped you from buying?

Answers to this question can help you optimize and increase your sales. By asking this question, you'll be able to see what exactly stopped people from buying your app. You can ask this question after a user has decided not to buy your product.

31. Anything else you want to share with us?

A great last question because it lets your users sound off about anything your survey may have missed.