To create better product and business strategies, people have started visualizing them using roadmaps. Roadmaps help bridge strategy and execution by visualizing key outcomes and deliverables over a certain time period to achieve the company's vision. They are usually used to plan upcoming work on a project, track progress of current projects, better coordinate tasks between multiple teams so that they are able to better collaborate and achieve their goals.

One of the most popular roadmap software is It is used by more than 5,000 companies to create strategic plans. They offer a variety of visual roadmap templates which are powered by their own Aha data model. The data model allows users to enter data once and then use it everywhere throughout their product.

Let’s take a look at some of the advantages, as well as shortcomings and problems of advantages

Roadmap templates You can use starter roadmap templates to quickly drag and drop any initiatives, goals, tasks, and other project-related items to the roadmap.

Information hub The roadmaps can be populated with various information you or your teammates have. The more information you add to it, the more powerful it becomes.

Visually appealing In addition to the previously mentioned templates, the roadmaps can be customized in various ways. They can also be exported and shared either as an image, PDF, or a web page. This makes it easy to communicate your vision better with other teammates, teams, or stakeholders - both internal and external. shortcomings and problems

Complicated onboarding process — With such a robust software, you kind of have to expect that the onboarding process can be similarly robust. However, we have found that the process is too complicated, especially for someone not used to such powerful product management software.

Problems with user experience — can be a bit complicated and unintuitive to use. Navigation can sometimes be a challenge and if you really want to master the software, you will have to work hard for it to better understand each and every feature.

Whether you are looking for an alternative because of some of the shortcomings you experienced while using the app, or you simply want to see some of the alternatives, we got you covered.

Over the course of 4 weeks, we tested out the 3 best alternatives. Our tests include the same strategies and roadmaps and we rated the apps on a 1-5 scale, focusing on the following parameters:

  • Roadmap complexity — How deep can you customize and tinker with the roadmaps
  • User experience — How easy is it to use the app
  • Standout features — Are there any and are they any good
  • Pricing — Does the app justify its price
  • Customer support effectiveness — How good is the support

Without further ado, let’s take a look at the 3 best alternatives.

UserVoice — alternative focused on customer feedback

UserVoice is a product feedback management software. They are focused on helping growing SaaS companies get a centralized product feedback solution that gives them all the needed tools to gather, aggregate, analyze, and follow through on feedback.

Advantages of UserVoice

The app helps you collect feedback from multiple sources, streamline it into one unified source and use that feedback source to effortlessly stay on top both with customers and stakeholders.

To do this, UserVoice allows you to quickly drag and drop any tasks (which resulted from the feedback you gathered) anywhere on your roadmap. This builds confidence and transparency among any teams and stakeholders because they are easily able to what you're working on, as well as users' feedback and demands of each item on the roadmap.

Shortcomings of UserVoice

The main problem we ran into while using UserVoice was the complicated navigation. With such a robust app, you can easily get lost in it. Plus, the app’s user interface is colorful, which can be an issue for some.

UserVoice pricing

While their pricing isn’t publicly available, multiple sources claim that UserVoice prices start at $500 a month for the basic features. More advanced features, like a custom domain name, come at an additional cost of $100 a month. vs UserVoice — how are they different?

While both of the apps are similar when it comes to the sheer number of features, wins when it comes to how these features are laid out in the app. The user interface of is a bit simpler. On the other hand, UserVoice has a better tagging system which allows users to more easily filter through various ideas and feedback.

UserVoice’s ratings as one of the best alternatives

Roadmap complexity: 5/5

User experience: 3/5

Standout features: 4/5

Pricing: 3/5

Customer support effectiveness: 5/5

Total: 4/5

Get Satisfaction — alternative based on online customer community

Get Satisfaction is a customer engagement platform that helps companies build better relationships with their customers and prospects.

Advantages of Get Satisfaction

Like UserVoice, Get Satisfaction allows you to gather product ideas and feedback from customers. The app allows you to create an online community based around your product. This engages your customers and encourages them to submit their feedback in-context, allowing you to learn by observing. The feedback can be classified which allows you to see what are the most common requests from your users.

Shortcomings of Get Satisfaction

With an app that is mostly focused on an online community, it is kind of expected that such a complex system is difficult to navigate at times. The problem is that Get Satisfaction is difficult to navigate most of the time.

Sometimes, when trying to access the information you can get redirected and send yourself into loops. A fix for this would be to have the most feedback streamlined into one place, where it could be easily accessed.

Get Satisfaction’s pricing

While the information isn't publicly available, multiple sources state that the subscription starts at $39 per user per month when paid annually, or $49 per user when paid on a month-to-month basis. vs Get Satisfaction — how are they different

The main difference between the two apps is the way they gather customer feedback, with Get Satisfaction focusing on online customer communities. This way can be great for some products, but not all product managers are looking to develop roadmaps based on this type of feedback.

Get Satisfaction’s ratings as one of the best alternatives

Roadmap complexity: 2/5

User experience: 3/5

Standout features: 3/5

Pricing: 4/5

Customer support effectiveness: 5/5

Total: 3.4/5

Upvoty — alternative focused on feature voting

Upvoty is an app that helps you gather feedback, manage it in one place, and with the ability to vote on the feature, always know what to build next. The app helps you make better product decisions.

Advantages of Upvoty

The app features feedback boards with voting that allows you to see what exactly are your customers looking for. Feedback boards can then be turned into a product roadmap, making it easy to see what's next in the development process.

Shortcomings of Upvoty

Upvoty is the youngest alternative featured on the list, which unfortunately means that the app isn’t quite polished as the other ones. You can expect to experience occasional bugs and glitches as we did. However, this isn't something that should distract you from trying out the app.

Upvoty’s pricing

Upvoty comes in 3 subscriptions. The cheapest is $15 per month and features 1 board, 150 tracked users and can be used by 3 teammates. The second plan is $25 per month and features 5 boards plus 1,500 tracked users. It can be used by up to 10 teammates. The third and final plan is $99 per month and has unlimited boards, tracked users, and can be used by your entire time. vs Upvoty — how are they different is much more complex than Upvoty, which can both be a good and a bad thing, depending on which product manager you ask. We feel that Upovty's simplicity makes it more accessible to many different people looking to create roadmaps.

Upvoty’s ratings as one of the best alternatives

Roadmap complexity: 3/5

User experience: 3/5

Standout features: 4/5

Pricing: 5/5

Customer support effectiveness: 5/5

Total: 4/5

What’s the best alternative?

We hope that our review has helped you figure out which of the alternatives is the best for you. If you are looking to build roadmaps based on centralized feedback, UserVoice might be your choice. If you are looking to build your roadmap with the help of your online community, Get Satisfaction might be your choice. If you want your roadmap to be based on the most voted features, Upvoty might be your choice.